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    How to Use Predictive Segments
    • 25 Apr 2024
    • 1 Minute to read
      Contents

      How to Use Predictive Segments

      • Updated on 25 Apr 2024
      • 1 Minute to read
        Article Summary

        This guide acts as a complete outline and walks you through Insider's predictive segments to interpret the algorithms.

        1

        Overview

        1.1
        Introduction to Machine Learning-Supported Predictive Segments
        2

        Learn Predictive Segments

        2.1
        Likelihood to Purchase
        2.2
        Customer Lifecycle Status
        2.3
        Discount Affinity
        2.4
        Attribute Affinity
        2.5
        User Engagement
        3

        Learn Predictive Dashboard Details

        3.1
        Predictive Analytics Dashboard
        3.2
        Customer Lifecycle
        3.3
        Likelihood to Purchase
        3.4
        Cohort Metrics
        3.5
        Discount Affinity Analysis
        4

        Use Predictive Segments on Channels

        4.1
        Predictive Segments vs. Channels
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