Global Unsubscribe & Preference Center

You should create a ticket to Insider's Operational Excellence Team to enable this feature for your panel.

Global Unsubscribe and Preference Center enables you to make the unsubscribe process more transparent and user-friendly. This way, you can maintain healthy and engaged email lists. Giving subscribers the ability to easily manage their email preferences reduces the number of unsubscribes and spam complaints, and improves your email deliverability and ROI. It can also prevent the auto-unsubscription by firewalls and security tools that click the links in emails.

Using Insider's Email Editor, you can create beautiful and highly customizable unsubscribe pages for your emails. These pages give your subscribers more control over their email preferences, and enhance their overall experience with your brand.

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Insider is fully compliant with new requirements of Gmail and Yahoo that will start to be effective as of February 1, 2024. Insider adds one click unsubscribe option right next to the sender address by default for all the promotional emails.

You can create your unsubscribe pages in two methods: Unsubscribe Links in Default Modules or Custom Unsubscribe Pages.

Unsubscribe Links in Default Modules

You can add Insider's pre-built unsubscribe link modules to your emails to give your subscribers the Global Unsubscribe, Unsubscribe Preferences, Global Unsubscribe for Unsubscribe Preferences & Group Unsubscribe, and Group Unsubscribe options.

If you do not want to build your own custom pages for these links, you can easily use the default modules in the Drag & Drop Editor, or add the unsubscribe tags to your email templates in the HTML editor. 

Get started with Using Unsubscribe Links in Default Modules.

Custom Unsubscribe Pages

You can use the Drag and Drop Editor with lots of flexibility to create an unsubscribe page that matches your brand and messaging. You can change text, fonts, and colors, add logo, images, video, and map your unsubscribe groups to specific preferences allowing subscribers to manage the types of emails they receive.

With just a few clicks, you can easily create a fully customized unsubscribe page that is tailored to your subscribers' needs. You can preview the page in real-time, and ensure that it looks perfect before launching it. Unsubscribe links also work in the test emails, so you can send a test email to yourself and test them.

Get started with Creating Custom Unsubscribe Pages.