Getting to know Insider's Growth Management Platform

Insider’s integrated Growth Management Platform (GMP) leverages real-time predictive segmentation powered by artificial intelligence and machine learning to deliver a wide range of features across the sales funnel — from acquisition and activation to retention and revenue. 

Built on a unified data layer, Insider GMP was developed to balance ease of use and flexibility, catering to marketing needs based on the scale and maturity of their personalization programs. Insider GMP combines personalization, data, and decision-making engines into one platform to help you orchestrate consistent brand experiences across channels and bridge the gap between online and offline. Our AI- and ML-powered engine is tailored to solve marketing challenges by optimizing return on ad spend (ROAS), driving conversions, improving product discovery, and generating insights that turbocharge your personalization program.

1. Connecting your platform to Insider: Learn how you can integrate Insider on your platform.
2. Logging into your account:  Learn how to start with Insider's InOne panel.
3. Step-by-Step InOne: Get accustomed to your panel.
4. Audience Overview: Learn more about Insider's advanced segmentation capabilities.
5. Experience Overview: Start using Insider's easy-to-use and clean interface.
6. Insights Overview: Get detailed insights about your analytics.
7. Predict Overview: Dive into how you can make the most of Insider's machine learning capabilities.
8. Basic Concepts: Get a warm-up before you start your new journey with Insider.