Facebook Custom Audiences Integration for Journeys

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Before starting the integration, you can read about Facebook Custom Audiences in Architect.

To use Facebook Custom Audiences in your journeys:

You need to pass users' email address and GDPR opt-in information to Insider. Otherwise, users cannot be matched with their user ID that is initially assigned by Insider. For further information, refer to Facebook Custom Audiences Integration.
You need to have a Facebook Business Manager account. For further information, refer to Facebook Business Help Center.
You need a Facebook Ads account connected to your Facebook Business Manager account. For further information, refer to Facebook Business Help Center.
You need to have admin permissions to the Facebook Ads account you are planning to use on Architect. Your Facebook Business Manager admin can grant these permissions.
You need to accept the Terms and Conditions of your ad account.
You need to have one of the following roles in your Facebook Ads account: Analyze, Manager, Advertise.
You need to accept Facebook's Custom Audiences Terms for the Facebook Ads Account you are planning to use on Architect.
Insider team will enable the Facebook channel for your journeys.

Frequently Asked Questions

Refer to Troubleshooting for questions.

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