Segment is a customer data platform that helps companies harness first-party customer data.
Segment collects events from web & mobile apps and provides a data toolkit. With Segment and Insider together, in a two-way sync, you can connect and exchange event data between the two platforms to elevate user experiences.
Sync Segment event data
You can easily sync Segment's Page, Identify, and Track specs that collect user attributes and events. You can activate synced data with Insider by targeting users across various channels or triggering cross-channel journeys.
Sync first-party segments into Insider
You can sync your first-party segments from Segment into Insider to further personalize user experiences, such as tailoring your messaging to VIP customers or inactive users.
Get started with Sending Segment Events to Insider now.
Send events to Segment
You can leverage Insider as a data source in Segment by sending events that include channel and journey interactions. For example, send data when a customer opens an email, enters or exits a journey, or clicks on an SMS.
Get started with Sending Insider Events to Segment now.
Sync Audience from Segment to Insider
Syncing your engaged audiences and computed traits to Insider InOne allows you to activate segments across various channels, such as email, SMS, and WhatsApp. This helps you personalize user experiences based on their interactions with your content in Segment.
Get started with Sync Audience from Segment to Insider now.