Segment

Segment is a customer data platform that helps companies harness first-party customer data.

Segment collects events from web & mobile apps and provides a data toolkit. With Segment and Insider together, in a two-way sync, you can connect and exchange event data between the two platforms to elevate user experiences.

Sync Segment event data

You can easily sync Segment's Page, Identify, and Track specs that collect user attributes and events. You can activate synced data with Insider by targeting users across a variety of channels or triggering cross channel journeys.

Sync first-party segments into Insider

You can sync your first-party segments from Segment into Insider to personalize user experiences even further such as tailoring your messaging for VIP customers or inactive users.

Get started with Sending Segment Events to Insider now.

Send events to Segment

You can leverage Insider as a data source in Segment by sending events including channel and journey interactions. For example send data when a customer opens an email, enters or exits a journey or clicks on an SMS. 

Get started with Sending Insider Events to Segment now.

Sync Audience from Segment to Insider

Syncing your engaged audiences and computed traits to Insider InOne, you can activate segments across various channels like email, SMS, and WhatsApp. This helps you personalize user experiences based on their interactions with your content in Segment.

Get started with Sync Audience from Segment to Insider now.