Google Analytics is an online analytics platform that collects data from websites and apps to create reports that provide businesses with insights.
Google Analytics helps you have customer-centric measurement and engagement across your websites and apps. You can get more out of Google Analytics and sharpen your level of analysis by sharing web and mobile app events from Insider with Google Analytics.
You can refer to these articles to better understand Google Analytics 4 and Insider:
- Configure Google Analytics 4 Integration on Google Tag Manager (GTM)
- Send InApp and App Push Events to Google Analytics 4
- Referral Exclusion for Google Analytics 4
- Troubleshooting: The Data Differences between Google Analytics and Insider
- Possible Reasons for UTM Tracking Discrepancy between Google Analytics 4 and InOne
- FAQ about App Integrations