Google Ads is an online advertising solution that promotes products or services on Google Search, YouTube, and other sites.
Google Ads allows you to show your ads to people who are likely to be interested in your products and services. With Google Ads and Insider's AI-powered segmentation engine, you can increase ROAS with high-converting, super-targeted ads.
Leverage Predictive Segments in your ad campaigns
By analyzing their past behavior and other data points, you can fuel your ad campaigns with ready-to-use micro-segments that predict users' future intent and affinities.
Send segments to Google Ads
You can re-engage with your users by sending segments to Google ads. For example, you can target your uninstallers and encourage them to return.
Add users to your ad audiences within your cross-channel journeys
You can add all users who arrive at a particular point within your cross-channel journey to the Google Ads Audience of your choice.
Remove users from your ad audiences within your cross-channel journeys
You can remove all users who arrive at a particular point within your cross-channel journey from the Google Ads Audience of your choice and ensure you only spend precious ad resources where they will provide value.
Get started with Google Remarketing Integration now.