Executive Summary Dashboard Details

Executive Summary Dashboard (ESD) offers overall performance metrics for:

• OnSite Campaigns with Control Group
• Mobile app
• Web Push
• Email
• Architect
• Custom Goals

Besides, the dashboard offers Discover and Current Active Campaigns sections.

You can drag and drop the cards to customize the layout of your home page. You can simply drag and drop the cards to the desired positions and rearrange your dashboard based on your custom needs.

OnSite Campaigns with Control Group Metrics

You can use this section of the dashboard to have insights about the incremental revenue and conversion rate uplift of onsite campaigns with control group.

You can see the incremental revenue for the selected date range on the dashboard. Daily and monthly results are also represented.

You can see the conversion rate uplift for the selected date range on the dashboard. This section offers a comparison of the conversions that the control group and Insider group have, and their monthly comparisons.

On OnSite Campaigns, you can also apply the filters that you can apply on the performance pages.

You can also see the All OnSite Analytics below this section. The detailed analytics enable you to see your campaign results based on the filters and goals you select.

Mobile App

Mobile App consists of 4 sections: App Push, Opt-in, InApp, and General Data.

App Push

The App Push chart displays the following app push campaign metrics:

• Click-Through Revenue: Purchases made via clicks to your app push messages.
• Delivered: The number of successfully delivered app push messages to recipients.
• Open Rate: The percentage of opens to the number of delivered app push messages.
• View-Through Conversion Rate: The percentage of the Primary Goal accomplishments in the set period of time by the recipients who viewed your App Push message to the number of Delivered messages.
• Click-Through Conversion Rate: The percentage of the Primary Goal accomplishments in the set period of time by the recipients who clicked your App Push message to the number of Delivered messages. 

Opt-in

The Opt-in chart displays the following metrics:

• Opt-in Rate: The ratio of total subscribers (opt-ins) to the number of total engaged users for the last day, it is not responsive to the date picker.
  The actions of the user during the day is not tracked only the last action at the end of the day will be captured and logged. For example, if a user opts in in the morning, opts out at noon, and opts in back in the afternoon, the last updated data will be displayed. In this case, it will be single opt-in.
• Net Subscriber Growth: The net increase in the total subscriber base. The value shows the difference between the total number of subscribers of the first and last day of the selected date range.
  For example, if you select your date range as 14 May- 17 May, the net subscriber growth will be equal to the difference between the total subscriber count on May 17 and total subscriber count on May 14.
• Total Subscribers: The total number of your current App Push message recipients. This is equal to the number of users who are opt-in = true and active meaning the users who have the app on their phone and did not uninstall. The value shows current situation for the last day, it is not historical and is not responsive to the date picker selection.

InApp

The InApp graph displays the following metrics:

• Revenue: The purchases made via InApp messages.
• Views: The number of views of your InApp messages by users.
• View-Through Conversion Rate: The percentage of primary goal accomplishments in the set period of time by the recipients who viewed your InApp message to the number of delivered messages.

General Data

The General Data graph displays the following metrics:

• Total Revenue: The purchases made via your mobile app. This is the entire revenue coming from your app independent from campaigns launched for the selected date range.
  Revenue is tracked based on the "confirmation page view" event. Returns are not attributed to the revenue.
  The graph shows the total revenue trend over the selected date range. 
• Total Engaged Users: The number of your current app users who have your app on their devices and accessed it at least once in the last 365 days. This metric is equal to the number of active users on your mobile app. The data is not historical, and it only takes into account the last day of the selected data range.
• Installs: Total number of installs who downloaded your mobile app. If a user uninstalls and re-installs the app, the attribute value will be updated. The value takes all downloads per user into account, but not only the first download. 
• Uninstalls: The total number of users who deleted your mobile app from their device. The value takes all uninstalls per user into account, but not just the first uninstall. The data is not historical, and it takes the last day of the selected date range into account. 
• Daily Active Users: The number of users who interacted with your mobile app today. The data is not historical, and it takes the last day of the selected date range into account.
  If you select May 12, the daily active users will show the value for May 11. This metric is equal to the Active Users Today metric on the mobile app panel.

To view more insights on your Mobile App, click the View More App Metrics button. You can use the mobile dashboard to see the detailed metrics. 

Web Push Metrics

Web push metrics enable you to have insights about your web push usage and opt-in results. 

Usage metrics include:

• Revenue: The value of purchases made via your web push messages
• Sent: The number of web push messages addressed to the recipients
• Click-through rate: The percentage of the clicks to the delivered web push messages

You can use opt-in metrics to have insights about:

• Opt-in click-through rate: The ratio of the new subscribers to the number of opt-in proposition views
• New subscribers: The number of users who opted in for your web push messages in the selected period of time
• Unsubscribers: The number of users who opted out from your web push messages in the selected period of time
• Net subscriber growth: The new increase in your total subscribers in the selected period of time
• Total subscribers: The total number of your current web push message recipients

You can use this section to navigate to the overall analytics and opt-in analytics.

Email Metrics

Email metrics help you have insights about:

• Conversion rate: The number of successful goal accomplishments
• Sent: The number of email messages addressed to the recipients
• Delivered: The number of email messages successfully transferred to the recipients
• Open rate: The percentage of the opens to the delivered email messages
• Click-through rate: The percentage of the clicks to the delivered email messages

You can click the View More Email Metrics button to reach the Analytics page.

Architect Metrics

Architect metrics enable you to have insights about:

• Revenue: Total value of the purchases made via all channels in all journeys
• Click-through rate: The percentage of the clicks to the sent messages via all channels in all journeys
• Conversion rate: The percentage of the conversions to the sent messages via all channels in all journeys

You can also click the View More Architect Metrics button and reach the analytics dashboard.

Custom Goal Metrics

ESD also enables you to see the conversion rate, conversion rate uplift and conversions metrics of your custom goals.

Clicking the View All Custom Goals button, you can see the list of your custom goals along with the mentioned metrics and their goal type.

Discover

The Discover section lists some of the recent developments about Insider's products. You can click the Learn more button to find out more about the features.

You can click the Previous and Next buttons, or the bullets to change the slider. 

Current Active Campaigns

The current active campaigns help you check the status of your most recent campaigns. You can click the Analytics and Details button icons against the campaign you want to see more about.

The campaigns will be listed here if they are Active at that time. The date picker does not affect the campaigns listed in this section. You can see the All Products (n) selected in the dropdown by default where n represents the number of campaigns. You can change the selection to a product to view only the campaigns created in that product.