Default events and attributes are the user events and attributes that Insider allocates for your account in advance. These events and attributes are determined based on the requirements of Insider’s products and the common user behavior and actions. This way, you do not need to create these attributes from scratch, but only pass data for those that require data ingestion from your end.
Default Events
An event defines all your users' actions while interacting with your website, application, campaigns, and/or offline stores. For example, if a user clicks on a product to view its details and lands on the product detail page, their action triggers a product detail page view event. Some event examples are mobile app open, purchase, WhatsApp reply, etc.
See the list of Default events that Insider allocates to your account in advance.
Default Attributes
An attribute defines all the details about a user. It helps you understand their preferences, such as personal information, last purchased and visited products, etc. For example, if a user visits product A and then product B, their last visited product name attribute would be product B.
You can use the user attributes to create advanced segmentation and targeting and personalize your users’ experience with individualized content.
See the list of Default attributes that Insider allocates to your account in advance.