Eureka: Search Engine

Eureka enables you to provide an experience for your users to find the most relevant product/content for their search terms as fast as possible. It realizes this goal through its advanced search engine. Eureka’s advanced search engine achieves its relevancy goal through query term matching and ranking algorithms.

Eureka provides the most relevant and fastest query term matching by processing your data while indexing and running matching algorithms when a user queries a term. 

How Eureka analyzes your data and product attribute words

It analyzes your data and your product attribute words while indexing the data. It analyzes the word structure of the product attribute values by applying:

• uppercase, lowercase analysis,
• conversion of  alphabetic, numeric, and symbolic characters that are not in the Basic Latin Characters (ASCII folding),
• sub-words of words analysis,
• stop words,
• synonyms,
• enabled facets.

How Eureka analyzes your users' search terms

Eureka analyzes your users’ search terms and finds results by applying:

• typo correction,
• NLP-based matching algorithms vary from prefix analyses to Fuzzy search on searchable attributes like category, brand, color, description, name, etc.
• your users' filters.

How Eureka ranks search results

Eureka ranks search results depending on:

• smart ranking according to Insider's relevancy scores,
• ML-based product scoring based on user activities
• the rules that you provide via Insider's merchandising editor