Standard Segments: Custom Attributes
- 24 Oct 2023
- 1 Minute to read
Standard Segments: Custom Attributes
- Updated on 24 Oct 2023
- 1 Minute to read
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Custom attributes help us track user behaviors on the website. For example, the last product they favorited, or the number of their visit of electronics category can be observed thanks to custom attributes.
You can use custom attributes to segment users while creating a user-specific campaign, so you can target the users based on if they have a custom attribute you select to provide a personal experience.
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The requirement to use custom attributes segment is to have at least 1 user with 1 custom attribute in web.
You choose the previously created attribute from the dropdown menu, together with the operator and enter the necessary value accordingly.
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