App Segments: Custom Attributes

Custom attributes are created during the integration of your app with Insider panel.

Attributes are the information about the user that is stored in a predefined form:

• first name
• last name
• user login
• device etc.

Attributes will help you filter and segment your users. You can also use attributes in your campaigns to provide personal experience (e.g. you can address the recipient by their first name with the help of attributes).
Custom attributes can be any information you want to send to Insider for use as:

• Segmentation (e.g. people under 30 years old will receive the campaign with rollercoasters)
• Personalization (e.g. you can send campaign with "Hi [first_name] , we heard you like [last_seen_category]. Have you see [new_product]?”)

All of the custom attributes can be set by developers when integrating SDK or on later, with next iterations.