Predictive Segments: Attribute Affinity

User-based targeting usage has been getting more important and effective in digital marketing day by day. Targeting users by their interest on the attribute level is quite valuable either to show recommendations or segment users according to their affinity in terms of engagement and conversions.

Attribute Affinity collects historical data (30 days) of the users based on their interest on the product level and determines the affinity level of each user towards the products they visited, add-to-carts or purchases. Based on their previous interaction with products, it segments users who have affinity towards specific categories, products or custom attributes.