Email Settings
- 22 Apr 2024
- 2 Minutes to read
Email Settings
- Updated on 22 Apr 2024
- 2 Minutes to read
Article Summary
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Email Settings allow you to configure the settings that will apply to your email campaigns.
On this page, you can configure:
- Re-eligibility duration for revenue
- Email settings
- Double opt-in
- Webhook for email events
- Email throttling
- Central bounce
Goal Conversion Duration
Goal conversion duration helps you set a duration until which the revenue will be attributed to the overall email revenue metric. This duration is 14 days by default. You can set it in minutes, hours, days, and weeks up to a 365 day-duration.
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The default goal conversion duration is updated from 7 days to 14 days for accounts that activated the email product as of March 28, 2024. If you were already using the Email product before this date, your conversion goal duration settings will remain unchanged.
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If you want to change the goal conversion duration on the campaign level, you can configure it on the Launch step of your campaign.
Email Settings
The email address you add in the email settings will be used to communicate with all your customers. To enable it, enter the SMTP settings of your email provider in the relevant fields. If you leave it blank, info@useinsider.com will be assigned for all communications.
Double Opt-in
Double opt-in enables users to confirm their email address before being added to your email list and receive email communication from you. It is the double confirmation of their subscription to your newsletter or any services needing their email details. Using double opt-in in email marketing is a good way to ensure compliance regarding consent under GDPR and keeping your email list clean.
Default opt-in selection enables you to send emails to single or double opted-in users.
Check the Enable Double Opt-in settings box to add your confirmation page URL, and select your default opt-in type.
Webhook for Email Events
If you want to get email events, check the Enable webhook for email events box, and add a webhook URL and a secret.
For further details on webhook cases and requests, refer to Webhooks for Email Events.
Email Throttling
Email Throttling helps you manage the number of messages to send to the ISPs at once to improve deliverability; since the service providers have fixed email delivery limits to prevent spam.
Read more on Internet Service Provider-Based Throttling.
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The configured settings will be applied on the campaign level.
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If your package covers this feature, Email Throttling will be available on the Email Settings. If you do not see it available, you can contact Insider team to upgrade your package.
Central Bounce
Permanent bounces across all Insider accounts are flagged as Central Bounce in which bounces can be caused by the recipient's email address being invalid or the domain name not existing. When uploading any file to contact lists, users will be checked on Central Bounce and counted as bounced if exists. You can also see the count of these users on List Upload Confirmation emails under Total Bounced Users.
Read more about Managing Suppressions and Contact Management.
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