Email Segments

Email Segmentation divides your customers into smaller groups based on some pre-determined criteria to send personalized emails accordingly. 

Segmentation is a very effective marketing strategy that is used for personalization purposes. You can deliver more relevant content to each group of recipients with the help of email segmentation. This will result in an increase in open and click rates, thus an increase in revenue.

Available Email Segments

The available segments on which you can divide your customer lists are:

• Standard segments
• Predictive segments
• RFM segments
• Saved segments

Email Events

Email events create segments based on the email clicks, opens, or subscribed rate. 

Email Open

This is the event that indicates opening an email campaign.
Variation ID: Variation ID of the email campaign that is opened
Source: Source of the email, either Email or Journey

Email Unsubscribe

This is the event that indicates the unsubscribes from all email campaigns.
Variation ID: Variation ID of the email campaign that users unsubscribe from
Source: Source of the email, either Email or Journey

Email Group Unsubscribe

This is the event that indicates the unsubscribes from an email campaign group.
Variation ID: Variation ID of the email campaign that users unsubscribe from
Source: Source of the email, either Email or Journey

Email Click

This is the event that indicates clicking on an email campaign.
Variation ID: Variation ID of the email campaign that users clicked
Source: Source of the email, either Email or Journey
URL: URL which is clicked on the campaign

Email Delivered

This is the event that indicates the delivery of an email campaign.
Variation ID: Variation ID of the email campaign that users receive
Source: Source of the email, either Email or Journey

Email Bounce

Variation ID: Variation ID of the email campaign that was sent to users but bounced
Source: Source of the email, either Email or Journey
Reason: Reasons for email bounce
Type: Type of email bounce (hard, soft)

Email Spam Report

Variation ID: Variation ID of the email campaign that users reported as spam
Source: Source of the email, either Email or Journey