Email Recommendation Requirements

For your users to see a customized recommendation widget in their email, the following requirements should be fulfilled before starting to use Email Recommendation.

1. Insider Tag & Email Integration

• Insider Tag should be integrated on your website to collect data and map out your website.
• Email Integration should be completed to pass a user' email address, email opt-in and GDPR opt-in.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

2. System Rule-based Smart Recommender

This feature reduces the dependency on any product feed. It also collects all product-related attributes through system rules. It should be activated by your Insider team.

3. Product-related system rules

There are a few system rules that should be ready before using the Smart Recommender.

• Product ID, category information, price (if any) and stock information should be defined in these system rules.
• Stock information should be defined regarding the vertical of your business. Please note that recommendations will not function properly unless this information is defined correctly as suggested below:
  Ecommerce websites: Stock information is gathered either depending on the number of items left in the stock or depending on if the product is in stock or out of stock.
  Publishers: Update date of the news/posts is gathered for the stock information.
  Event websites: Stock information is gathered through the event dates.
  Automative websites: Stock information is not applicable, yet a default stock definition should be covered.
  Note that stock information of the product/item will be checked when recipient opens the e-mail for the first time as the same recommended content will be displayed for the following 30 days.

4. Algorithms

You should have at least one of the following algorithms enabled for your account.

• User-based
• Viewed together
• Purchased together