Double Opt-in

Double opt-in is the reconfirmation when your users need to confirm their email address before being added to your email list and receive email communication from you. 

It is the double confirmation of your users' subscription to your newsletter or any services that require their email details. Using double opt-in in email marketing is a good way to add an additional layer of ensuring compliance regarding consent under GDPR and keep your email list effective.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

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