Default Goal Durations
- 09 Apr 2024
- 2 Minutes to read
Default Goal Durations
- Updated on 09 Apr 2024
- 2 Minutes to read
Article Summary
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Default goal durations help you change the re-eligibility durations based on products and templates.
This feature is designed to minimize the reporting differences between InOne and Google Analytics. Various factors (e.g. different session and impression definitions, loading time of Google Analytics and Insider tag, etc.) might cause such differences.
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Default goal durations feature is available only for Onsite products.
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The default re-eligibility duration is 14 days.
With different goal durations, you can evaluate the performance of your campaigns in a more effective way as not all campaigns should have the same conditions. You can use the default goal durations to configure default re-eligibility durations for different products.
For example, a social proof campaign and an Instory campaign have different lengths of effectivity. While the social proof campaigns can have a 1-day re-eligibility duration, goal duration, re-eligibility duration after a click, and re-eligibility duration after a close given its purpose, the Instory campaigns can have a 3-day or session-based duration for all.
| Product | Re-eligibility Duration/Goal Duration/Re-eligibility Duration After a Click/Re-eligibility Duration After a Close |
|---|---|
| Social Proof | 1 day |
| InStory | 3 days OR session-based |
You can also determine the re-eligibility duration of templates. For example, while a hello bar campaign can have a 1-day re-eligibility duration, goal duration, re-eligibility duration after a click, and re-eligibility duration after a close, a purchase progress campaign can have a 3-day or session-based duration for all.
| Template | Re-eligibility Duration/Goal Duration/Re-eligibility Duration After a Click/Re-eligibility Duration After a Close |
|---|---|
| Hello Bar | 1 day |
| Purchase Progress | 3 days OR session-based |
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Session-based duration enables you to set the user's goal duration (re-eligibility duration) as equal to the session definition of Google Analytics. If the session ends, this user can still see the campaign, yet their actions will not be counted as a goal conversion.
Customize The Goal Durations
The default goal durations can be adjusted on product, template and campaign levels.
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You can make changes on the campaign-level goal durations. As for the product and template-level durations, only your account manager has permission to configure these changes. Contact your account manager for further details.
Product-level durations
Once a product is selected, it will have an option to customize the following durations:
- Default goal
- Goal conversion duration
- Re-eligibility duration
- Re-eligibility duration after a close
- Re-eligibility duration after a click
- Session-based goal duration/re-eligibility/close/click
For example, Conversion Trigger can have its own goal durations that will apply to all templates available under this product.
Template-level durations
Once a product is selected, it will have its templates listed. Each template will have an option to customize the following durations:
- Default goal
- Goal conversion duration
- Re-eligibility duration
- Re-eligibility duration after a close
- Re-eligibility duration after a click
- Session-based goal duration/re-eligibility/close/click
For example, the purchase progress template can have its own goal durations. 
Campaign-level durations
Based on your use cases and campaign purposes, you can customize the following durations:
- Re-eligibility duration
- Goal conversion duration
- Re-eligibility duration after a click
- Re-eligibility duration after a close
You can also make some or all of them session-based. For further information, read Goal Durations.
1. Go to the Goals step of your campaign.
2. Click Browser Storage Settings to expand it.
3. Make the necessary changes and save this step.
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