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    Default Attributes
    • 26 Dec 2023
    • 4 Minutes to read
      Contents

      Default Attributes

      • Updated on 26 Dec 2023
      • 4 Minutes to read
        Article Summary

        Default attributes are the user attributes that Insider allocates for your account in advance. These attributes are determined based on the requirements of Insider's products, and the common user behavior. In addition to the default attributes, you may need to create only the attributes that are not in this list or those that you need for your custom use cases as custom attributes.

        For example, the email attribute is required for many Insider products. You do not need to create the email attribute as a custom attribute as Insider allocates it as a default attribute. However, it does not necessarily mean that the value of a default attribute is automatically populated. You may need to pass the required information for the values of some default attributes. In the example of email attribute, you need to pass the email information needed for this attribute. 

        The last visited product name attribute is also a default attribute. However, this attribute does not require you to pass any data specifically for its value as Insider populates it via the functions defined to map out your website.

        This guide provides a comprehensive list of attributes categorized based on if they are populated by Insider or if you need to populate the values.

        Default Attributes Populated by Insider

        This type of default attributes requires integrating your website and app platforms. Once you complete the integrations, these default attributes will be populated by Insider where applicable.

        Below is a list of default attributes populated by Insider along with their names, definitions, data sources, data types, and sample values.

        Attribute NameDisplay NameDefinitionSourceTypeSample Value
        laLanguageLanguage of the userWeb / Mobile / EmailStringen_US
        ciCityUser's city informationAllStringLondon
        coCountryUser's country informationAllStringSingapore
        iidInsider IDUser's Insider IDAllString1a2b3c4d5e6f
        envEnvironmentEnvironment of the app (e.g. production, development, etc.)MobileStringproduction
        udidUnique Device IDUnique device ID of the userMobileString1a2b3c4d5e6f
        moModelSegment for specific device modelsMobileStringiPhone 13
        caCarrierSegment for specific carrier brandsMobileStringVodafone
        ovDevice Software VersionSegment for specific OS version usersMobileString10
        plPlatformSegment for specific platform usersMobileStringiOS
        dlDevice LanguageSegment for specific language usersMobileStringEnglish
        svInsider SDK VersionSegment for specific SDK version usersMobileString13.4.2
        mpoMobile Push Opt-inSegment for opted in/out usersMobileBooleanfalse
        mlsMobile Login StatusSegment for logged in/out usersMobileBooleantrue
        lpsLast Push SentSegmentation with users' last push interactionMobileDatetime2021-11-10T23:00:00Z
        ltpLikelihood to Purchase for AppSegmentation with Likelihood to Purchase algorithmMobileNumber1
        app_push_engageApp Push EngageSegmentation with app push engage predictionMobileNumber1
        tssiOS Time SensitiveSegments users according to iOS Time Sensitive selectionMobileBooleantrue
        ssmiOS Scheduled SummarySegments users according to iOS Scheduled Summary selectionMobileBooleanfalse
        wptWeb Push TokenUser's web push token subscriptionWebStringa1b2c3d4e5f6
        wpoWeb Push Opt-inDefines if user has opted in for web pushesWebBooleantrue
        wplWeb Push LanguageUser's web push token languageWebStringen_US
        clsCustomer Lifecycle StatusSegmentation with CLS algorithmWebNumber4
        icInterest ClusterSegmentation with IC algorithmWebNumber6
        clvCustomer Lifetime ValueSegmentation with CLV algorithmWebNumber1
        daDiscount AffinitySegmentation with DA algorithmWebNumber5
        last_purchase_amountLast Purchase AmountUser's last purchase amountWebNumber125
        last_purchased_product_nameLast Purchased Product NameUser's last purchased product nameWebStringSafari Shirt
        last_abandoned_cart_amountLast Abandoned Cart AmountUser's last abandoned cart amountWebNumber310
        search_querySearch QueryUser's last search queryWebStringsWomen shoes
        cart_abandonedCart AbandonedDefines if user has items in the cartWebBooleantrue
        last_visited_product_idLast Visited Product IDUser's last visited product IDWebStringPI-0123
        last_visited_product_nameLast Visited Product NameUser's last visited product nameWebStringHigh Rise Ankle Jeans
        last_visited_product_imgLast Visited Product ImageUser's last visited product imageWebStringhttps://img.co
        last_visited_product_urlLast Visited Product URLUser's last visited product URLWebStringhttps://url.co
        last_visited_categoryLast Visited CategoryUser's last visited categoryWebStringKids and Babies
        last_visited_category_urlLast Visited Category URLUser's last visited category URLWebStringhttps://mybrand.co/kids-and-babies
        device_typeDevice TypeUser's device typeWebStringDesktop
        last_abandoned_product_imgLast Abandoned Product ImageUser's last abandoned product imageWebStringhttps://img.co
        last_abandoned_product_urlLast Abandoned Product URLUser's last abandoned product URLWebStringhttps://myproduct.co
        cart_itemsCart ItemsUser's cart items for cart abandonmentWebStringBlue jeans
        c_ucd_last_browsed_itemsLast Browsed ItemsUser's last browsed items for browsed abandonmentWebStringWhite shirt
        last_purchase_dateLast Purchase DateUser's last purchase dateWebDatetime2021-11-13T23:00:00Z
        last_visit_dateLast Visit DateUser's last visit dateWebDatetime2021-11-13T23:00:00Z
        attribute_affinityAttribute AffinityUser's attribute affinityWebStringposhjewels
        recommendation_ub_webpushWeb Push RecommendationAlgorithm that calculates recommendations for each user behavior
        		WebStrings[“a1b2c3”, “d435f6"]
        churn_predictionLikelihood to ChurnSegmentation with Likelihood to ChurnWebNumber1
        rfm_recencyRFM SegmentsSegmentation with RFM segmentsWebNumber3
        rfm_frequencyRFM SegmentsSegmentation with RFM segmentsWebNumber4
        rfm_monetaryRFM SegmentsSegmentation with RFM segmentsWebNumber5
        rfmRFM Concanated SegmentsSegmentation with RFM segmentsWebNumber451
        email_ltoLikelihood to OpenSegmentation with Likelihood to OpenWebNumber1
        web_push_engageWeb Push Engage PredictionSegmentation with Web Push EngageWebNumber0
        sms_opt_out_userSMS Opt Out UserUsed for labeling the end-users who have opted out from SMS via an unsubscription action after a campaign is sentWebBooleantrue
        wa_opt_out_userWhatsApp Opt Out UserUsed for labeling the end-users who have opted out from WhatsApp via an unsubscription action after a campaign is sentWebBooleanfalse
        bounceBounceIndicates if the email is bouncedEmailNumber1
        spamSpamIndicates if the email is reported as spamEmailNumber0
        global_unsubscribeGlobal UnsubscribeIndicates that recipient opted out from any email that you send
        		EmailNumber1
        has_valid_emailHas Valid EmailIndicates if the email is validEmailNumber0
        unsubscribe_groupsUnsubscribe GroupsIndicates that recipient unsubscribed from a particular type of email being sent to them
        		EmailNumbers[5,8,9]
        email_at
        		Email At
        		User’s common email open time in UTC +1
        		EmailNumber (between 0-24)15
        last_email_open_dateLast Email Open DateThe last date user opened an emailEmailDatetime2022-11-10T23:00:00Z
        blockedBlockedIndicates if the email is blockedEmailNumber0
        warmupWarmupIndicates if the warmup is completedEmailNumber0
        last_unsubs_dateLast Unsubscription DateThe last date user unsubscribed from an emailEmailDatetime2010-11-10T23:00:00Z
        last_email_clicked_dateLast Email Clicked DateThe last date user clicked an emailEmailDatetime2021-11-10T23:00:00Z
        acnAmplitude Cohort NameAmplitude connectorCRMStrings["1a2b3c"]
        custom_segment_idCustom Segment IDUser's custom segment IDPanelNumbers[9]

        Default Attributes Populated by Partners

        The following list of default attributes requires you to pass the required data for their values. You can pass such data with one of Insider's data ingestion methods as necessary.

        Once you start sending any data for any default attribute, the respective attribute will be populated with its value.

        Below is a list of default attributes that need to be populated by partners along with their names, definitions, data sources, data types, and sample values.

        Your title goes here
        If you do not pass any data for the following default attributes, they will not be populated with any value.
        Your title goes here
        When sending any data for any of these attributes, make sure to follow the required data types and sample values.
        Attribute NameDisplay NameDefinitionSourceTypeSample Value
        geGenderUser's gender informationAllStringF
        biBirthdayUser's birthday informationAllDatetime2021-11-13T23:00:00Z
        naNameUser's nameAllStringJane
        susurnameUser's surnameAllStringDoe
        agAgeUser's ageAllNumber37
        emEmailUser's email addressAllStringjdoe@mail.co
        eoEmail Opt-inUser's email opt-in information used for the consent to send emails to the userAllBooleantrue
        pnPhone NumberUser's phone numberWeb / Mobile / CRMString+6512345678
        soSMS Opt-inUser's SMS opt-in information used for the consent to send SMS messages to the userWeb / Mobile / CRMBooleanfalse
        uuidUnique User IDUser's unique user IDWeb / Mobile / CRMString1a2b3c4d5e6f
        lidList IDID(s) of the lists the user is inWeb / Email / CRMNumbers[3,7,2]
        idfaIDFAUser's IDFA used for Google and Facebook remarketingMobileStringx1y2z3q0
        avApp VersionUser's app version informationMobileString12.1.2
        mloMobile Location Opt-inUser's location opt-in/opt-out informationMobileBooleantrue
        gdprGDPRUser's GDPR consent informationWebBooleantrue
        wboWhatsApp Opt-inUser's WhatsApp opt-in information used for consent to send WhatsApp messages to the userWebBooleanfalse


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