Data Points
- 26 Feb 2024
- 2 Minutes to read
Data Points
- Updated on 26 Feb 2024
- 2 Minutes to read
Article Summary
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Insider Growth Management Platform collects a variety of events and attributes, depending on the products and integrations you’re using. We refer to these events and attributes as data points. Every data point, whether it is collected by Insider or sent to us via your specific integrations, is stored in our databases.
On Insider Growth Management Platform, a variety of events and attributes are collected based on partners' integrations and the products they are using. Every event and attribute, collected by Insider or sent to Insider via different integrations, are stored in our databases and referred as data points.
Depending on their contract, each partner has an allocated base for the data points that can be used monthly. This allocation ensures that Insider Growth Management Platform provides the best possible performance to each of our partners.
Data Point Consumption
You can select which events and attributes you would like to collect based on your data point allocations. Some events and attributes are collected by default and have no impact on your data point usage.
See below for a detailed breakdown of the events and attributes that affect your monthly data point consumption.
| Category | Definition | Does it affect your data point consumption? |
|---|---|---|
| INTERACTION LEVEL | ||
| InApp Notification Interactions | Interactions (*E.g. open, close, click*) on InApp campaigns created via Insider Growth Management Platform | No |
| App Push Interactions | Interactions (*E.g. open, close, click*) on App Push Notifications created via Insider Growth Management Platform | No |
| Email Interactions | Interactions (*E.g. open, close, click, bounce, spam*) on Email campaigns created via Insider Growth Management Platform | No |
| Session Start | Start time of the session | Yes |
| Session End | End time of the session | Yes |
| Architect User Journey History | Users' interactions on an Architect Journey | No |
| Sign Up Confirmation Events | A completed sign up flow | Yes |
| Lead Collection Events | A completed registration/subscription form | Yes |
| ACTIVITY LEVEL | ||
| Product View History | History of all products visited by user | Yes |
| Category Visit History | History of all categories visited by user | Yes |
| Pageview History | History of all pages tracked by partner and visited by user | Yes |
| Purchase History | History of all purchases made by user | Yes |
| Shopping Cart History | History of all shopping cart actions of user | Yes |
| Last Purchased Product Attributes | Details of the last purchased product of user | No |
| Last Abandoned Cart Attributes | Details of the last abandoned product by user | No |
| Last Visited Product Attributes | Details of the last visited product by user | No |
| Last Email Open Date | Last email interaction date of the user | No |
| USER LEVEL | ||
| Age | Age information of the user | Yes |
| Birthday | Birthday information of the user | Yes |
| City | City information of the user | Yes |
| Country | Country information of the user | Yes |
| Email Address | Email address of the user | Yes |
| GDPR Opt-in | User's allowance for their personal data to be stored in a database | Yes |
| Email Opt-in | User's allowance to receive marketing emails | Yes |
| Phone Number | Phone number of the user | Yes |
| SMS Opt-in | User's allowance to receive SMS | Yes |
| Gender | Gender information of the user | Yes |
| Language | Language information of the user | Yes |
| Username | Account username of the user | Yes |
| DEVICE LEVEL | ||
| Model | Device model | No |
| Carrier | Active carrier on the device | No |
| App Version | Current app version on the device | No |
| Os Version | Operating system of the device | No |
| Screen Width | Screen width of the device | No |
| Screen Height | Screen height of the device | No |
| Time zone | Time zone of the device | No |
| Device Language | Language of the device | No |
| SDK Version | Current SDK version on the device | No |
| Browser Version | Browser Version of the device | No |
| CUSTOM | ||
| All Custom Events | Custom events that are integrated by and are specific to the partner | Yes |
| All Custom Attributes | Custom attributes that are integrated by and are specific to the partner | Yes |
For best practices, or to learn more about your current allocation and usage, contact Insider team.
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