Custom Architect Use Cases

In this guide, we have explained some of the most frequently used digital marketing strategies along with journey ideas for different verticals.

Besides, you can also run even more comprehensive and customized journeys as the following examples with Architect once the required integrations are completed.

1. You can create a journey to send unique coupon codes to your users. When users sign up to your website or mobile application, you can send an Email with a unique coupon code. If the user does not make any purchase, you can keep communicating to the user through an SMS reminding them of the coupon code. This journey would require you to implement:

• Insider Object Integration to pass user's email, phone number and consent information to receive marketing messages, and to share an identifier for the user.
• SDK-X Integration to track the user on Mobile Application.
• Upsert User Data API Integration to share an identifier, and to pass the coupon codes from your end.

2. You can connect offline to online and segment your users based on their offline actions. When a user makes a purchase in a physical store, you can send an email to thank your user and share similar products they might be interested in. If they do not take any action on the Email, you can send an SMS with your current SMS Provider that promotes the upcoming deals via Call an API. Once they come to your website and make a purchase, you can have this user in the custom audience you create on Facebook and target them with a different or similar content in order to encourage them to come back to your website. Such a journey would require you to implement:

• Upsert User Data API to pass the offline purchase information and an identifier such as email or phone number.
• Insider Object Integration to pass user's email, phone number, consent information to receive marketing messages and the same identifier.
• Call an API to trigger an SMS using your outsourced provider.
• Facebook Integration to pass user's email and consent information.

3. You can target your users across platforms with omni-channel journeys. This means that you can reach out to your users through web push notifications, app push notifications, email, SMS, Facebook and on-site personalizations, or through any data on your call center and offline stores. Having all of the channels available on Architect enables you to have journeys with a sophisticated user tracking and a unification system, and to design your journeys any way you want in order to deliver an all-inclusive experience. The integrations required for such advanced journeys might differ depending on the channels you use in the journeys.