Custom Segments

Custom Segments empower you to precisely target your users using predefined criteria for segmentation. Whether it's reaching out to those who've abandoned a form (e.g., Custom Segment - is - Form Abandoned) or any other specific group, Custom Segments offer flexibility and efficiency.

Leveraging Custom Segments, you can streamline the process of consistently targeting particular user groups across campaigns. For instance, segmenting users based on whether they've completed a website survey or not becomes effortless (e.g., Custom Segment - is - Form Abandoned).

For further information, you can refer to Create a custom segment.