Create a Web InStory Campaign

Web InStory offers content in a familiar way to your users, and it attracts their attention. You can also improve engagement metrics such as average time on page, average session duration, bounce rate, pages/sessions, and pageviews.

To create a Desktop Web InStory campaign, 

1. Navigate to Experience > Optimize > InStory.

2. Click the Create button. Name your campaign and choose the platform type to proceed.

3. Configure your segments to define your target audience.

4. Select your rules to decide when to show your campaign to your target audience. 

5. In the Design step, click Add a new variant to start designing your version of your campaign to show.

6. Choose your template to design your InStory campaign. Then select your element to insert the template.

• Single Story template is the only one-story template. You can select the Single Story if you want to show one story in each bubble.
• Multi Story template is the more advanced version of Single Story template that allows you to add up to five stories in each bubble. 
• Recommendation Story template is the more interactive version of Smart Recommender products. It helps you to recommend products in the story format based on the algorithms you select.
• Thumbnail Story template is the no-full story format. You can customize the thumbnail images of bubbles and redirect your users to the specific URLs when they click on them.

7. Customize the image and text settings and style. You can also add elements to your story, and design full version of it. Once you finalize your design, click the Save button. Allocate its traffic amount on the Design page.

8. Set your goals to track the performance of your campaign.

9. To launch your campaign, make the language selection, set activation time, display settings, and advanced settings to receive the results. You can activate or deactivate your campaign, or save it in Test mode to test it before you launch it.