Create a Mobile InStory Campaign

InStory attracts users' attention in a way that they are already familiar with social media. You can also improve engagement metrics such as average time on page, average session duration, bounce rate, pages/sessions and pageviews with the help of InStory.

To create a Mobile Web InStory campaign, 

1. Navigate to Experience > Optimize > InStory.

2. Click the Create button. Name your campaign, and choose your platform type to proceed.

3. Configure your segments to narrow down your target audience.

4. Select your rules to decide when to show your campaign to your target audience. 

5. In the Design step, click Add a new variant to start designing your version of your campaign to show.

6. Choose your template to design your InStory campaign. Then, select your element to insert the template.

• Single Story template is the only one-story template. You can select the Single Story if you want to show one story in each bubble.
• Multi Story template is the more advanced version of Single Story template that allows you to add up to 5 stories in each bubble. 
• Recommendation Story template is the more interactive version of Smart Recommender products. It helps you to recommend products in the story format based on the algorithms you select.
• Thumbnail Story template is the no-full story format. You can customize the thumbnail images of bubbles and redirect your users to specific URLs when they click on them.

The user experience is so similar to the Instagram shopping experience. Users can view a summary of the products image, name, price, and discounted price and then they can reach the details with a single click or swipe up as they do on Instagram. It enables users to find and discover your latest products, a popular product of some category or trends in just one click and an engaging interface. Product recommendations are based on product performance rather than individual consumer behavior or current context.

7. Customize the image and text settings and style. You can also add elements to your story, and design a full version of it. You can configure Story Setup. Once you are done with your design, click Save. Allocate its traffic amount on the Design page.

8. Set your goals to track the performance of your campaign.

9. To launch your campaign, make the language selection, set activation time, display settings, and advanced settings to receive the results. You can activate or deactivate your campaign, or save it in Test mode to test it before you launch it.