Cookieless World

Cookies are small text files stored on customer devices. They are primarily used for tracking users and collecting information on their activities across the devices. However, with the growing demand for privacy, users want control over how their personal data is used. In addition, new regulations are implemented that limit the placing of cookies or other similar technologies on the websites  of organizations without the consent of the users.

Thanks to Cookieless World, you show your campaigns to all your visitors regardless of their cookie acceptance status. To enable this flexibility, Insider has two different flows which are Cookie-free Insider Tag and Insider Tag (ins.js).

In the Cookie-Free Insider Tag, campaigns will be triggered even if the user's cookie consent is not provided without storing Local Storage and Cookies.

How does it work?

When a user visits your website, the Cookie-free Insider Tag will be initialized directly and campaigns that meet the criteria will be visible to your users. Until the user accepts marketing cookies, the Cookie-free Insider Tag will work with the restricted functions. When the user gives consent, the Insider Tag will replace the Cookie-free Insider Tag, and the current flow will continue. When the cookie acceptance status changes, the flow will change too. For example, the Insider Tag will be replaced with the Cookie-free Insider Tag if an opted-in user rejects cookies or vice versa. 

Flow 1 - Cookies are rejected

Assume that a user visits your website and there is a cookie bar asking for their consent. Even though they do not take any action, the Cookie-free Insider Tag is loaded into the website because you classify Insider Tag codes under Essential cookies. Essential cookies are not subject to user consent as they are required for the functionality of the website. As the Cookie-free Insider Tag is loaded, the user becomes eligible to see Onsite campaigns. However, as they still have not agreed to be tracked by 3rd parties, none of the data will be stored via Local Storage, which means you cannot measure how many users see campaigns or what kind of interaction the users have with campaigns. For example, a user can see a “Back to Top” campaign when they scroll down or a “Hello Bar” campaign when they land on the category page if these campaigns are suitable for the Cookie-free Insider Tag, but you cannot track the analytics of the campaigns that come from opted-out users. The overall analytics refer only to the data of users who accept cookies.

Flow 2 - Marketing Cookies are accepted

After visiting some pages, the user changes their mind; they want to see a personalized experience and accept Marketing Cookies or All Cookies. When they click the accept button, the Insider Tag (current ins.js) is loaded. You can start tracking and storing data via Local Storage, get the unique statistical data, and show all eligible campaigns to the user. 

What are the limitations of the Cookie-free Insider Tag?

• Local Storage and Cookies will not be set (except essential cookies), so there will be no data tracking for those users.
• Essential Local Storages will be stored only in the same session.
• Data will not be collected as statistical data requires the acceptance of “Analytical Cookies”.
• Segmented campaigns will not be included since they require setting values in Local Storage.
• There will be no variation in stickiness. It means that they see the first variation now but they might see the second variation in the next session.
• User-based Recommendations will not be included since they require setting values in Local Storage.
• Coupon Code campaigns will not be included since they require setting values in Local Storage.
• Campaigns including more than one variant will not be visible in the Cookie-free Insider Tag if one of those variants is not suitable.
• Campaigns that require any Local Storage to work will not be included. 

What are the products and templates that can be visible in the Cookie-free Insider Tag?

What are the products and templates that cannot be visible in the Cookie-free Insider Tag?

What are the rules that cannot work in the Cookie-free Insider Tag?