Conversion Criteria selection on Onsite Analytics
- 23 Feb 2024
- 1 Minute to read
Conversion Criteria selection on Onsite Analytics
- Updated on 23 Feb 2024
- 1 Minute to read
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Conversion Criteria selection enables you to see conversions, conversion rate, conversion rate uplift, incremental conversions, and significance with respect to the selected criteria. For example, if you select clicks, the conversion rate will you the click-through rate (CTR).
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Make sure to view the right campaigns on the dashboard through the primary goals and secondary goals filters.
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The selected criteria should have at least 1 conversion for the campaigns to be listed on the dashboard.
The primary goal and second goal selection fields in the filters should not be confused with this conversion criteria selection field. It serves to filter your campaigns as you are building them based on the primary and secondary goals you have selected. You can view your analytics without having to filter them with any conversion criteria selection.
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The incremental revenue of the Purchases From Clicks goal might be more than that of the Purchases goal in some cases. For example, if your control group does not have any corresponding clickable element, your conversion rate would be 0 in this case. According to the formula of the incremental revenue metric, if the conversion rate of the control group equals 0, then the revenue of your variation group will be equal to your incremental revenue. For this reason, the incremental revenue when you select the Purchases From Clicks goal seems higher than when you select the Purchases goal.
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