Email Channel Frequency Capping

Channel Frequency Capping is a one-time setup that controls the maximum number of emails your contacts will receive within a specific time range. Channel Frequency Capping scans through the logs of the emails sent (not the delivered ones) and maps each contact in the specified time range. Those who reach the defined limit for emails will be removed from the contact list.

How is it activated?

To activate this feature, navigate to Account Profile > Settings > Inone Settings > Advanced Settings. Check the box against the Email, and add your input values for the time(s) and day(s). 

How can we bypass the capping?

If you want to send your email campaign regardless of the channel frequency capping configuration, you can bypass the limit on the Launch step of your campaign.

To enable it, check the Bypass Channel Frequency Capping box.

Why do we need Channel Frequency Capping?

You can limit the number of emails sent out using Channel Frequency Capping to avoid overwhelming them. As the number of spam complaints and unsubscribers decreases, your overall email deliverability score increases.  

Take, for example, Jane Doe as a subscriber. We can see that there are 3 emails delivered to her. Whenever she receives a new email, her logs will be updated.

{
   "campaign_id":"88",
   "campaign_name":"My Email Campaign",
   "crea":"2020-09-04T09:25:07Z",
   "variation_id":"88"
},
{
   "campaign_id":"90",
   "campaign_name":"Discount Announcement",
   "crea":"2020-09-07T13:00:05Z",
   "variation_id":"90"
},
{
   "campaign_id":"92",
   "campaign_name":"Free Shipping",
   "crea":"2020-09-09T08:23:35Z",
   "variation_id":"92"
}

While sending out a campaign with Channel Frequency Capping, we read those logs based on the preferred frequency, and our system decides to send emails or not. The log type that is checked for reachability is delivered (not sent).

The time ranges are calculated for each user after they receive their first email. For instance, when we set the frequency cap limit to a maximum of 3 emails in 1 week, Jane will not be able to receive any new emails until 2020-09-11T09:25:07Z.

Why is it important?

With the Channel Frequency Capping, you can limit the number of emails that your recipients will receive, thus your recipients will not feel overwhelmed upon receiving a plethora of emails. With this, the number of spam complaints and unsubscribers decreases, and your overall email deliverability score will increase.