Cart Reminder SMS Campaign Analytics

You can view your campaigns analytics and evaluate their performance. To reach campaign level analytics, click the Analytics button against each campaign.

By selecting a time range using the date picker on the top right corner of the page, you can filter the performance metrics.

Essential Key Metrics

You can examine the overall analytics of your campaign.

• Targeted: The total number of recipients in your target audience generated based on the segmentation of your campaign.
  • Sent: Total number of SMS messages successfully transferred to the service provider to be addressed to the recipients.
  • Dropped: Total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
• Delivery Rate: Percentage of the Delivered to the Sent SMS messages.
  • Delivered: Total number of SMS messages successfully transferred to the recipients.
  • Undelivered: Total number of SMS messages that weren’t addressed to the recipients by the service provider.
• Click-Through Rate: Percentage of the Total Clicks to the Delivered SMS messages.
  • Clicks: Total number of times that the recipients clicked to the links in your SMS message.
• Conversion Rate: Percentage of the Conversions to the number of Delivered SMS messages.
  • Conversions: Total number of successful goal accomplishments.
• Revenue: Total value of purchases made via your SMS messages.

Supporting Key Metrics

• SMS Count: Total number of SMS allocated for sending all the content included in the SMS messages.
• Unsubscriber Rate: Percentage of the unsubscribes to the number of Delivered SMS messages.
• Unsubscribers: Total number of recipients who opted out from your SMS messages.
• Unsuccessful Messages: This section visualize the reasons of the unsuccessful messages both in graphically and statistically.
• Link Click Activity: You can see and track the performance of your links allocated in campaigns by using the link click activity section on campaign analytics.

Performance by Campaign Metrics

The charts section displays the daily, weekly or monthly net subscriber growth details on a line chart based on your metric and time range selection.