Architect Channel: Web Push

Web push notifications are actionable messages that are sent to a visitor’s device from a website, via a browser. These messages are contextual, timely and personalized and best used to engage, re-engage and retain website visitors. These messages are sent directly to a user’s device, pop up as soon as they’re received and reside on the notification panel. 

How does it work?

Before sending a web push notification to a user, the journey checks if they are reachable on the web push channel.

If the user is reachable, they receive a notification when they are online. If the user is not reachable, they drop from the journey.

Reachability function checks the user’s web push opt-in, web push token, and GDPR opt-in. Web push opt-in and token are generated when the user allows the browser web push notifications. 

The journey does not attempt to send a web push to a user;

• If they do not have a web push token.
• If their token is expired.
• If they have not allowed to receive notifications.
• If their Gdpr Optin is false.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

If the user's browser is offline, the push service queues the notification until the browser becomes online to deliver it. With this request, we specify the content of the notification, whom to send the notification, and the settings about how the push service should send the notification like the Time to Live (TTL) value. 

Use Cases

With Web Push channel in your journeys, you can send:

• Cart abandonment notifications,
• Browse abandonment notifications,
• Post-purchase notifications,
• Welcome messages to new users,
• New offers to silent users,
• Messages about new season to active users.

Tips & Tricks

• You can use Check Reachability element before adding web push channel. Accordingly, you can take another action on users or send messages by other channels.
• You can use the rich web push option by adding a dynamic image to engage your users with the last browsed or last abandoned item. 

Integration

Read more on web push integration here.