Architect Channel: On-site

You can use on-site channel in your journeys to provide a live experiences on your website based on your users' actions. It helps you display campaigns to your users when they come to your website. This way, you can offer more context to users who are already engaged with your brand.

You can create on-site campaigns on desktop, mobile and tablet devices using the following web templates:

• Conversion Trigger (All devices)
• Lead Collection (All devices)
• Smart Recommender (All devices)
• Feedback (All devices)
• Onsite Message (Mobile & Tablet)
• App Download (Mobile & Tablet)

How does it work?

On-site campaigns function as any web template does on your website. So their functionality is based on Insider tag integration and system rules that are defined to map out your website.

When a user comes to the On-site step in the flow, the system detects a user's reachability checking if they have any activity on your website in the past 30 days, such as completing an event. If there is any, it means that this user can be considered reachable for the on-site channel. If they are not reachable, they will drop from the journey and counted as dropped.

When a user meets the conditions to see your on-site campaign, they can see it when they come to your website within a specified duration. Read more on this duration in Time Out below. If they are not reachable, they will drop from the journey. 

Let's say you create an on-site campaign only for desktop. A user enters the journey and comes to the on-site channel. This user is kept on hold as they are not on your website at that moment. They come to your mobile website and complete the actions that fit your on-site campaign rules, but they cannot see any campaign as you created it only for desktop devices. This user will be on hold within the specified duration until they complete the actions that fit your desktop rules.

Time Out

On-site channel functions differently than other messaging channels as it is not certain if a user will see your on-site campaign when they are at this element in your journey flow. At this step, they may not be on your website. That's why journeys run on a different logic to keep users on hold for a specified duration and take action on them if they do not see the campaign. This function is called Time Out.

You can specify a duration to keep users on the on-site channel, and you can select one of the following actions that you want to take for these users in case they do not see the campaign.

• Proceed to the next step
  In case users do not see the campaign in the specified duration, they will proceed to the next element. If there is no next element, they will complete the journey.
• Drop from the journey
  In case users do not see the campaign in the specified duration, they will drop from the journey and be counted as dropped.

Use Cases

• Take new website users to journeys to show lead collection forms.
• Take users' email addresses or phone numbers and send them emails or SMS messages.
• Target users who uninstall your mobile app or who have not downloaded the app, and show them a message on your website to drive them download your app.
• Display discount campaign banners on your website and check if users click the banner. Then send an email to those who have not clicked the discount campaign banner.
• Take post-purchase feedback from users.
• Recommend products on your website based on users' mobile app behavior.
• Check if a user has not signed up to your website, and show them a message through a conversion trigger template to nudge them to register. Send an SMS to them if they interact with your campaign but have not signed up yet.