Architect Analytics Metrics

Live Journey Statistics

You can see the live statistics on the canvas, on single journey analytics and analytics dashboard. Once you launch the journey, you start to see the following metrics of your journey: 

• Entered: The number of users who become eligible and start the journey.
• In Progress: The number of users who are still in the journey.
• Dropped: The number of users who get dismissed from the journey due to channel reachability.
• Drop rate: The total number of dropped divided by the total number of entered.
• Completed: The number of users who finish the journey by reaching the last element or an empty path, excluding the not-reachable paths.
• Complete rate: The total number of completed divided by the total number of entered.
• Exited: The number of users who are dismissed from the journey by matching the exit criteria.

Live Element Statistics

You can see the following live element stats on the elements on the canvas once you launch the journey.

• Arrived: The number of users who arrive at the element.
• Reachable: The number of reachable users on the respective channel.
• Dropped: The number of unreachable users on the respective channel.
• Wait for Action: The number of users who are on hold to see the campaign in the specified duration (displayed for on-site, in-app and WhatsApp).
• Proceeded (Time out): The number of users who proceed to the next step without seeing the campaign within the specified duration (displayed for on-site, in-app and WhatsApp).
• Dropped (Time out): The number of users who are dropped from the journey without seeing the campaign within the specified duration (displayed for on-site, in-app, WhatsApp).
• Processed: The number of users who are taken into the process to perform the desired action (displayed for Call an API, Update User Attribute and Update Contact List).
• Matching: The number of users who meet the defined check element criteria (displayed for Check Conditions and Check Interaction).
• Not Matching: The number of users who do not meet the defined check element criteria (displayed for Check Conditions and Check Interaction).
• Reachable {channel}: The number of users who are reachable on the selected channel (displayed for Check Reachability).
• Not Reachable: The number of users who are not reachable on any selected channel(s) (displayed for Check Reachability).
• On Hold: The number of users who are waiting at the element at that moment (displayed for Wait elements).

Performance Statistics

• Days Active: The number of days in which at least one channel in the journey had more than 10 impressions.
• Sent: The total number of messages addressed to the users via all channels in the journey.
• Delivered: The number of messages delivered to the users via a channel.
• Impressions: The number of on-site or in-app campaigns shown to the users.
• Opens: The number of times that the users open the email or app push.
• Open Rate: The percentage of times that the users open the messages to the delivered messages via app push or email.
• Clicks: The number of times that the users interact with your campaigns via a channel.
• Click-through Rate: The percentage of times that the users interact with your campaign to the sent messages via a channel.
• Conversions: The number of successful goal accomplishments via a channel.
• Conversion Rate: The percentage of the successful goal accomplishments to the sent messages via a channel.
• Revenue: The value of purchases made via a channel.
• Bounce Rate: The percentage of bounced emails to the total emails sent.
• Bounce: An email message that has been returned to the sender because the user's address is invalid. A bounce might occur because the domain name does not exist or because the user is unknown. If an email is on the bounce list, we will auto-drop any future requests to this email address.
• Blocks: An email message that gets as far as the user’s email server but is bounced back undelivered before it gets to the intended user. Blocks can also happen when your message was rejected for a reason related to the message, not the user’s address. This can happen when your mail server IP address has been added to a blacklist, blocked by an ISP, or if the message content is flagged by a filter on the receiving server. Blocks might also occur because the user’s inbox is full. Blocks are soft bounces.
• Spam Reports: The number of users who have marked the email as spam. We will auto drop any future requests to this email address.
• Invalid Emails: The number of email addresses that are not valid. We will auto drop any future requests to this email address.
• Unsubscribers: The number of people who have globally unsubscribed from this email. These email addresses are automatically captured under global unsubscription. We will auto-drop any future requests to this email address as long as they stay unsubscribed. This metric also includes the users who opt out from list unsubscribes.
• First Message Sent: The number of messages addressed to the users via WhatsApp.
• Response Rate: Percentage of the times that the user responded to the messages to the delivered messages via WhatsApp.
• Sent Responses: The number of times the user responded to the message via WhatsApp.