Architect Feature Set

Architect is a strategical playground of your marketing business where you can automate your customer engagement strategies and artfully drive your customers towards your goal by designing advanced journeys.

Architect, being an AI-backed marketing automation, enables you to orchestrate high-performing customer journeys that understand the activities of each customer on every platform collected with a unified customer database. You can use Architect and its many channels to create numerous use cases.

Strategies and Goals

• Create omnichannel journeys where each channel speaks to each other in a consistent way.
• Maintain a contextually personalized and relevant communication.
• Track users' behavior, action and preferences through their lifecycle in real-time on the way.
• Target the right customers at the right time on the right channel with the right content.
• Design various use cases.
• Measure the performance of your journeys for each channel.
• Target unified users across the platforms.
• Use advanced segmentation capabilities.
• Interact with your users in real-time.
• Get a rich, detailed picture of your customers' behavior.
• Maximize marketing Return on Investment (ROI).

Channels

• Web push
• App push
• Email
• SMS
• Onsite
• InApp
• Facebook custom audiences
• Call an API

Channel Capabilities

• User attribute & event attribute-based personalization
• Cross-platform personalization, an app to web, web to app, or CRM
• Frequency capping on channels
• Auto-defining best channel of each user

Flow Controls

• Real-time starters
• Date-based triggering
• Real-time user processing
• Flows based on user reactions on channels
• Checking whether a user has completed certain events within a certain time period, and moving users to the related path
• Checking user behavior or property, and moving users to the related path
• Checking user reachability on a particular channel
• Pre-built use cases
• Predictive segments
• A/B split
• Waiting for a specified time or a timeslot 
• Updating user property on the flow
• Journey entry capping
• User eligibility

Reporting

• Real-time user stats on the flow (live stats)
• Indivudial channel stats
• Overall journey stats
• Performance dashboard
• A/B split stats
• Exporting stats
• Conversion goal selection and duration
• Last touch attribution model

Testing

• Test function
• Track users
• Dry run