Architect Channel: Email

Email channel enables you to reach out to your users on the offsite as it stays in their inboxes unless they delete it. Rather than notifications, users can see email whenever they want as many times as they want. This creates a permanent brand message in users' inboxes.

Architect uses email channel for many business use cases such as cart abandonment, browse abandonment, welcome/onboarding, etc.

You can design your email using one of the available alternatives: Drag&Drop Editor, HTML Editor or pre-built templates. You can customize your emails by specifying your sender email address, subject line, pre-header, display conditions, attributes, etc.

How does it work?

Before sending an email, the system checks if the user is reachable on email channel. If they are reachable, they receive the email.

If they are not reachable, they will drop from the journey. Reachability function checks user's email address, email opt-in and GDPR opt-in. 

The journey does not attempt to send an email to a user;

• If they do not have an email address registered on our end.
• If they have not allowed to received emails.
• If they unsubscribed from Email and Global unsubscribe is true.
• If their GDPR opt-in is false.

If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

Use Cases

With Email channel in your journeys, you can send:

• Cart abandonment emails,
• Browse abandonment emails,
• Post-purchase emails,
• Welcome emails to new users,
• New offers to silent users,
• Emails about new seasons to active users.

Integration

Briefly, you need to complete the following steps to start using Email product in your journeys.

• Insider Object integration for your website
• SDK integration for your mobile application
• Upsert User Data API if you want to pass a user's email address and opt-in information
• DNS configuration
• IP warm-up process