Data Ingestion for Journeys

Suggested reading: Events & Attributes

You can pass a variety of events and attributes based on the integrations and products you are using to Insider Growth Management Platform. Every event and attribute that you pass to Insider via different integrations are stored in our database.

You can pass data to Insider from three different data sources:

• Web-Sourced Data
• App-Sourced Data
• Offline Data

Web-Sourced Data

Your website can be a data source for Architect regarding the data Insider collects by default and the data you share with Insider through the integrations you implement on your website. Any data collected or shared can be used in Web Push, Email, SMS, Call an API and Facebook Ads channels in your journeys.

You can implement integrations such as Insider Tag, Insider Object, Event Integration, and create Lead Collection campaigns. Read more about Web-Sourced Data Ingestion.

App-Sourced Data

Your application can be a data source for Architect. You can use this data in basic app campaigns, cross-channel personalizations, omni-channel segmentation, and unification.

Read more about App-Sourced Data Ingestion.

Offline Data

You can pass your offline data to Insider for various use cases (e.g. omni-channel segmentation, unification, etc.). To share such data, you can use the Upsert User Data API or upload static segments.