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    App Push Metric Calculations
    • 25 Dec 2023
    • 1 Minute to read
      Contents

      App Push Metric Calculations

      • Updated on 25 Dec 2023
      • 1 Minute to read
        Article Summary

        Suggested reading: Overall App Push Analytics

        Below you can see the calculation formulas for app push metrics.

        MetricSectionFormula
        TargetedSummaryΣ Camp (Targeted) *not unique
        SentSummaryΣ Camp (Sent) *not unique
        Sent = Delivered + Undelivered
        DroppedSummaryΣ Camp (Dropped) *not unique
        DeliveredSummaryΣ Camp (Delivered) *not unique
        UndeliveredSummaryΣ Camp (Undelivered) *not unique
        Delivery RateSummaryDelivery Rate(%) = ΣDelivered / ΣSent
        OpensSummaryΣ Camp (Opens) *not unique
        Open RateSummaryOpen Rate(%) = ΣOpen / ΣDelivered
        ConversionsSummaryΣ Camp (Conversions of Selected Conversion Criteria) *not unique
        Conversion RateSummaryConversion Rate(%) = ΣConversion / ΣDelivered
        RevenueSummaryΣ Camp (Revenue)
        DroppedUnsuccessful MessagesΣ Camp (Dropped) *not unique
        = ΣSilent Hours + ΣRe-eligibility + ΣFrequency Capped
        UndeliveredUnsuccessful MessagesΣ Camp (Undelivered) *not unique
        = ΣDevice Uninstalls + ΣDelivery Issues
        Silent HoursUnsuccessful MessagesΣ Camp (Silent Hours)
        Re-EligibilityUnsuccessful MessagesΣ Camp (Re-eligibility)
        Frequency CappedUnsuccessful MessagesΣ Camp (Frequency Capped)
        Device UninstallsUnsuccessful MessagesΣ Camp (Device Uninstalls)
        Delivery IssuesUnsuccessful MessagesΣ Camp (Delivery Issues)
        TargetedCampaign Metrics Data TableCamp (Targeted)
        SentCampaign Metrics Data TableCamp (Sent)
        Sent = (Camp)Delivered + (Camp)Undelivered
        DroppedCampaign Metrics Data TableCamp (Dropped)
        DeliveredCampaign Metrics Data TableCamp (Delivered)
        UndeliveredCampaign Metrics Data TableCamp (Undelivered)
        Delivery RateCampaign Metrics Data TableDelivery Rate(%) = (Camp)Delivered / (Camp)Sent
        OpensCampaign Metrics Data TableCamp (Opens)
        Open RateCampaign Metrics Data TableOpen Rate(%) = (Camp)Open / (Camp)Delivered
        ConversionsCampaign Metrics Data TableCamp (Conversions of Selected Conversion Criteria)
        Conversion RateCampaign Metrics Data TableConversion Rate(%) = (Camp)Conversion / (Camp) Delivered
        RevenueCampaign Metrics Data TableCamp (Revenue)
        DroppedCampaign Metrics Data TableCamp (Dropped)
        = (Camp)Silent Hours + (Camp)Re-eligibility + (Camp)Frequency Capped
        UndeliveredCampaign Metrics Data TableCamp (Undelivered)
        = (Camp)Device Uninstalls + (Camp)Delivery Issues
        Silent HoursCampaign Metrics Data TableCamp (Silent Hours)
        Re-EligibilityCampaign Metrics Data TableCamp (Re-eligibility)
        Frequency CappedCampaign Metrics Data TableCamp (Frequency Capped)
        Device UninstallsCampaign Metrics Data TableCamp (Device Uninstalls)
        Delivery IssuesCampaign Metrics Data TableCamp (Delivery Issues)
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