Edit campaign options for your app push

Campaign Options allow you configure when to display your campaign to the eligible users.

You can reach the campaign options on the Edit campaign options step in the campaign creation flow.

Video: Editing Campaign Options for an App Push

To edit the campaign options for your app push campaign, you can watch the following video or follow the steps listed below the video.

Delivery Time

You can either send your push campaign to the targeted segment immediately or schedule it to be sent at a specific date and time in the future.

Send Time Optimization

You can send your app pushes to your users at the most appropriate time of the day based on their engagement data.

If user is not available during the selected time, the push is delivered to the users at the time that it is scheduled.

Template Integration

You can connect your app pushes to the app templates to display them when your users interact with the app pushes. You need to select the campaign you have created before and assign its variants to the variants of your push campaign. In any case that there is only one variation in either, you will only select the campaign itself.

View-Through Duration

This option shows the data of the users who made the conversion goal within 6 hours or more after they received the campaign.

For example, if the view-through duration is set to 6 hours and a push is delivered to a user at 1pm, the conversion is tracked until 7 pm. If the duration is session-based, the conversion is attributed to the session, which means until the user is active on the app.

Click-Through Duration

This option shows the data of the users who received the campaign, opened it, and completed the conversion action.

For example, if the click-through duration is set to 6 hours and a user clicks a push at 1pm, the conversion is tracked until 7 pm. If the duration is session-based, the conversion is attributed to the session, which means until the user is active on the app.

Frequency Capping

You can bypass the channel frequency capping to ignore the number of times that your recipients can get your messages.

Purchase Goals

Purchase Goals help you report the purchase count and revenue that comes from the specific event parameter(s) of the default event (Confirmation Page View). For example, if you select the brand event parameter for the Confirmation Page View event, you can report the purchase count and revenue for the selected brand.

If you select the Name event parameter, you can break down the purchase count and revenue results based on the selected event parameter.

Campaign Goals

Campaign Goals are based on the events that are tagged during the integration. Selected goals can help you measure the success of your campaign. There are two types of goal tracking for push notifications:

• Click-through: This shows the data of the users who received the campaign, opened it, and completed the conversion action.
• View-through Shows the data of users who made the conversion goal in the 6 hours after they received the campaign. 

You can still select a different primary goal and secondary goal that you want to keep track of for this specific campaign.

You can also add event parameters to the event selected as the campaign goal to divide it into more focused goals. For example, you can select the Confirmation Page View as the campaign goal, and add the Brand event parameter to keep track of the purchase count from the selected brand.

Time-to-Live

Time to Live sets the duration during which the message should be kept. In any case, the device is offline or temporarily unreachable, users will not receive the push notification once the given time period is over.

You can set Time to Live in days, hours, or minutes.

Notification Sounds

You can enter sound names for iOS and Android and play a custom sound on any notification delivery. 

Refer to Customize Notification Sound for iOS and Customize Notifications for Android for further information on configurations.

Please enter the sound file name for the respective OS. Also please note that the sound file needs to be in the application.

iOS 12+ Threads

Threads enable you to send your notifications in different groups.

You can easily select the respective thread for your push notification from the previously created threads.

This iOS 12 feature allows apps to determine how push notifications should be grouped. What this means is that you can choose to group notifications with the help of a "thread-id" (the numeric-identifier used by iOS12). This way you can send multiple notifications to a user, and group them with the same identifier when displaying them to them based on their potential impact on conversion rate and user engagement.

For example, you may want to send cart abandonment pushes and want them to stand out separately at the top as they are high value generating push notifications. Refer to What iOS 12 Notifications Change for App Marketers for further examples on grouping app notifications.

Android Channels

Android channels can be created under Application Settings > Android Channels. An Android channel is required to send notifications to Android version 8 and higher (Oreo).

Please select the respective channel for your push notification.