Identifying your target audience is the first step to building a winning marketing campaign. Acquiring and managing your audience requires clearly focusing on whom your business will serve and why customers like your brand and products.
Understanding your potential customers and existing ones is important. This will help you convert new customers and build long-term relationships. Insider enables you to collect data from multiple sources and data points, stitching together comprehensive user profiles.
These data-rich profiles define audience segments based on their behavior, interests, unique attributes, affinity, purchase history, and more. When you apply advanced audience segmentation capabilities, you can revolve your marketing efforts around the customer with increased flexibility and control.