Today, customers expect relevance and timeliness in every interaction with businesses. Whether new or existing customers, they expect businesses to know them and their preferences. Understanding your customers' intent and predicting their actions accurately helps you improve your conversions and maximize your ROI.
Insider’s predictive segmentation helps you understand your customers’ intent by revealing the most likely and least likely customer segments based on hundreds of data points. It also enables you to predict the actions that the customers are most likely to take in the future. This allows marketers to continually refine their target audience for each business goal and engage their audience thoughtfully.
