- 09 Dec 2022
- 1 Minute to read
Predictive Analytics
- Updated on 09 Dec 2022
- 1 Minute to read
Today, customers expect relevance and timeliness with every interaction that they have with businesses. Whether they are new customers or existing, they expect businesses to know them and their preferences. Understanding your customer’s intent and predicting their actions accurately helps you improve your conversions and maximize your ROI.
Insider’s predictive segmentation helps you understand your customers’ intent by revealing the most likely and least likely customer segments based on hundreds of data points. It also helps you predict the actions that the customers are most likely to take in the future. This helps marketers continually refine their target audience for each business goal and engage their audience thoughtfully.