Users & Segments

Identifying your target audience is the first step to building a winning marketing campaign. Acquiring and managing your audience requires a clear focus of whom your business will serve and why customers like your brand and products.

It is important to understand your potential customers and also your existing ones. This will help in converting new customers and building long-term relationships. Insider enables you to collect data from multiple sources and data points to stitch together comprehensive user profiles.

With these data-rich profiles, audience segments can be defined based on their behavior, personal interests, unique attributes, affinity, purchase history, and more. When you apply advanced audience segmentation capabilities, you can revolve your marketing efforts around the customer with increased flexibility and control.