TikTok Remarketing Segments
  • 26 Mar 2024
  • 2 Minutes to read

    TikTok Remarketing Segments


      Article Summary

      TikTok integration helps you send your Insider segments to TikTok for remarketing segments. This allows you to gain the ability to:

      • Re-engage users according to their actions on the web.
      • Use the power of AI-driven predictions to make intelligent groups of audiences for retargeting.
      • Connect with your audience on the platform they prefer to increase retention rate and boost conversions
      • Improve how you target potential customers and make wiser choices on ad spends with AI.

      With this guide, you can find answers to the following questions:

      How can I start using TikTok Remarketing?

      To use TikTok remarketing, 

      1. Navigate to Settings > InOne Settings on the Insider's InOne panel.

      2. Go to Integration Settings tab and scroll down to find Tiktok Ads Integration. Click the Continue with TikTok button.

      3. Log in with your TikTok account and mark the Ad Account & Audience Management checkboxes.

      4. Click the Add Tiktok Account button, select the TikTok Advertiser ID and click the Add button. Then, it will be available on the InOne.

      5. You will see that your connected account will reside under the table below.

      How can I send a segment from Insider to Tiktok?

      1. Click on the icon located under the TikTok column on the Saved Segments listing page. 
      2. Select your TikTok Ads account from the dropdown.
      3. Enable the Start sending toggle to validate sending.
      4. Click Send to save your changes and set the segment up and running on a daily basis.
      Your title goes here
      The audiences you sent get populated after midnight.
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      You can also follow the same steps to send your audience based on Uninstall Analytics to TikTok. To do this, create your segment and select Standard > Attributes > Mobile App Uninstall Date segment.

      The IDFA attribute based segment transfer is only available if you collect IDFA attribute. Refer to the screenshots below for more information.

      FAQ

      Q: Even though I logged into TikTok, the Add TikTok Account button is disabled, I can't add my TikTok account in the InOne panel. What should I do?
      A: Navigate to the Assets > Advertiser accounts in your TikTok Business Center account. Then, observe the corresponding accounts listed, and the registered users to use those accounts in the InOne panel under the Members. You should see that the logged in email is listed there.

      Q: Why does the segment not get deleted from the remarketing account when I pause the segment?
      A: The segment does not get deleted when paused because pausing a segment simply disables its active status, allowing it to be reactivated later if needed.


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