Integrating Insider via Google Tag Manager (GTM)

This integration allows you to integrate Insider Tag on your website with ease via Google Tag Manager (GTM).
Following these details will provide you more details about the integration:

• Add a new tag
• Configure your tag
• Code for confirmation page

Add a new tag

Log in to your Google Tag Manager (GTM) account and click Add a new tag.

Configure your tag

1. Click Tag Configuration to configure your tag. In the Choose Tag Type window, select Custom HTML.

2. Copy and paste the Insider Tag in the HTML field.

3. Click Triggering to configure triggers and select All Pages.

4. Rename your tag and save it. Save it again on the main screen, then publish the final version on your account.

Code for Confirmation Page

After completing a transaction, your customers are directed to a confirmation or success page. 

Use the following steps to create a tag for your confirmation page. Add this object, with the stated property, to your confirmation page before the Insider tag. 

1. Add a new tag

From your Google Tag Manager (GTM) account, click Add a new tag.

2. Configure your tag

2.1 Click Tag Configuration to configure your tag. In the Choose tag type window, select Custom HTML.

2.2. Copy the code for confirmation page below and paste it in the HTML field.

<script>
    window.insider_object = window.insider_object || {};
    window.insider_object.page = {
            "type": "Confirmation"
    }
</script>

2.3. Click Triggering to configure triggers and select Success Page. Rename your tag and save it. Save it again on the main screen, then publish the final version on your account.

3. Add a new trigger

If you already have a success page, you can skip this step and move on to step 3. If you need to create a success page, follow these steps to create a new trigger.

3.1. Select Triggering on the new tag page. Click New Trigger, then Trigger Configuration to begin setup.

3.2. In the Choose trigger type window, select Page View.

3.3. Configure your trigger for your Success Page. This step may differ depending on how your success page is tracked.

3.4. Name your trigger and save it. The trigger will be automatically selected for your tag.

4. Tag priority

4.1. To enable Code for Confirmation Page to load before Insider Tag, select Advanced Settings.
4.2. The Tag firing priority should be higher than that of Insider Tag. If none is specified for any tag, the default priority is 0, so Code for Confirmation Page can be set to 1 as in the example.
4.3. After setting the priority, click Tag Sequencing and select Fire a tag after Code for Confirmation Page fires. Then select Insider Tag as the Cleanup Tag.

4.4. Rename your tag and save it. Save it again on the main screen, then publish the final version on your account.