Insider Tag Integration
  • 29 Mar 2024
  • 1 Minute to read

    Insider Tag Integration


      Article Summary

      Now you can complete this integration on Insider's new onboarding center. Refer to Insider Onboarding Center for further details.

      Insider Tag integration is required to track user behavior on your website, and understand their actions such as purchase and visit history including the items/content they visit, purchase or abandon. Once you integrate the Insider Tag into your platform, you can start leveraging Insider's Growth Management Platform to personalize your users' experience with advanced segmentation and targeting.

      You can choose an integration method to get started with the integration.

      Integration Methods

      You can integrate the Insider Tag on your website via one of the various methods of your choosing:

      Source Code Integration: You can add the Insider Tag into the source code of your website.
      Google Tag Manager: You can add the Insider Tag as a tag on your Google Tag Manager account.
      Shopify Store: You can add Insider's Shopify app to your Shopify Store.
      Tealium Tag Manager: You can add the Insider Tag as a tag on your Tealium Tag Manager account.

      Source Code Integration

      The source code integration consists of the following steps:


      1. Integrating Insider Tag into your website

      Insider Tag consists of a one-line JavaScript code. You should add the provided JavaScript code to all your pages without additional modification. See more.


      2. Testing the Insider Tag integration on your website

      After adding the Insider Tag to your website, you should deploy it. Once you deploy the Insider Tag, you should test it. See more.


      3. Integrating Insider into your Confirmation page

      The Confirmation page code consists of a JavaScript object. You should add the JavaScript object to your Confirmation page to keep track of purchases on your website. See more.


      4. Testing the Confirmation page integration

      Once you complete the Confirmation page integration, you should test it with a test purchase on your website. See more.


      5. Excluding Insider from Google Analytics referrals

      Lastly, you should exclude Insider from the referral sources on your Google Analytics account. See more.


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