This feature is only available for Architect Analytics pages but will soon be available in other messaging channels.
Insight Agent is Insider’s next-generation AI assistant designed to provide proactive, conversational analytics and performance insights across the entire platform. It is built to support multiple use cases—from journey analytics to campaign optimization—using AI.
Sirius Assistant is the MVP version of Insight Agent. It focuses on journey performance insights, helping users analyze data, identify drop-offs, and uncover optimization opportunities through a chat-based interface.
With Sirius Assistant, you no longer need to sift through complex data manually—ask your questions, and Sirius Assistant will provide quick answers with analyzed data.
This guide will provide answers to these questions:
Use Sirius Assistant for Architect Analytics
1. Navigate to the Reports > Architect Analytics or Single Journey Analytics page.
2. Click the Sirius Assistant button on the page to initiate the chat.
3. Enter your prompt and start interacting with the Sirius Assistant. You can either ask the sample questions or type your questions directly. 
4. The Sirius Assistant will answer.
- Sirius Assistant only answers questions based on the data available on the page you’re currently viewing. If you're on a Journey Analytics page, the assistant will only use the data for that journey.
- For further information on Single Journey, go to the relevant journey’s analytics page and click the Chat button.
Use Cases for Sirius Assistant
You can look at the use cases and the relevant sample questions below to find out how Sirius Assistant enables smarter journey analysis and streamlined data insights to drive engagement and revenue growth.
Journey Performance Optimization
You can ask the assistant the questions below to highlight top-performing journeys and understand the factors contributing to their success.
- Which journeys have the highest conversion rates?
- Which journeys have the highest revenue over the past six months?
- Which journeys have the lowest user engagement?
- Which journeys have the highest user retention rates?
You can ask the questions below to analyze metrics such as revenue contribution by journey, conversion rates, and click-through rates, to understand how different goals impact your revenue.
- What are the top-performing journeys in terms of revenue?
- Which journeys showed significant performance improvement in the past month?
- How can the top 10 campaigns be ranked based on different metrics?
- Which journeys contributed the most to last quarter’s revenue?
Simplified Data Exploration
You can ask simple questions to reach the data easily:
- What’s the click-through rate for the latest email campaign?
- Which journey contributed the most revenue last month?
You can compare performance metrics across different journeys, such as engagement or completion rates, to make data-driven decisions faster:
- Which journeys reached the largest number of users this year?
- Which journeys have seen the largest increase in user engagement over the last three months?
- Click on sample questions to explore what the assistant can answer.
- Ask specific, data-driven questions related to your current page. The assistant will provide insights related only to the available data.
- If you want to ask about a specific journey, ensure you are on that journey's analytics page before engaging with the chat.