Sending AppsFlyer In-App Events to Insider
  • 06 Feb 2024
  • 1 Minute to read

    Sending AppsFlyer In-App Events to Insider


      Article Summary

      In-app event integration allows you to send events already integrated into AppsFlyer SDK using a postback URL. This means that the events triggered by AppsFlyer SDK will be sent to Insider with user device identifiers from a server-to-server integration. 

      You can use the postback URLs to send AppsFlyer events to Insider instead of integrating them to Insider SDK, then use those events for segmentation on Insider Mobile App Suite. In this case, Insider events should still be integrated in the next phase to make use of all products capabilities.  

      In order for this integration to function fully, both Insider and AppsFlyer SDK should be integrated in your app.

      Following this guide, you will find details about the topics below:

      Add Insider on AppsFlyer

      To start, add Insider to your AppsFlyer application:

      • On the side menu, select Configurations then IntegratedPartners.
      • Search for Insider and add it to your AppsFlyer application.

      Integration Settings

      Click Edit to view Insider Integration Settings:

      • Under In-App Event Settings, enter your Insider partner name.
      • Activate Partner using the toggle bar under Insider Integration.
      • Turn on In-App Events Postback.
      • Set up postback windows to your preferences. These windows will establish the time frame for sending events after installation.  

      Match Events

      Now you need to match AppsFlyer events with Insider counterparts.

      • Click Add Event to display SDK Event Name and Partner Event Identifier options.
      • Select SDK Event Name from the list. Type the Insider event name in the given input.
      • Apply this for all the events that you would like to send to Insider.

      Insider Event Name format should be as follows:
      • Only English characters (ISO basic Latin alphabe
      • 100 characters max.
      • Lowercase
      • No spaces, use underscores
      • No special characters (e.g. &^+%!)

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