Data Ingestion
  • 05 Oct 2023
  • 1 Minute to read

    Data Ingestion


      Article Summary

      Tracking users in all possible platforms and having a 360-degree view of the customers are essential for a business success. For this reason, Insider provides various integration capabilities on all platforms as follows:

      Web

      Your website can be a data source regarding the data Insider collects by default and the data you share with Insider. This data can be obtained through the following integrations:

      Insider Tag Integration

      Insider collects any web-sourced data via Insider Tag Integration. It is required to keep track of user behavior such as purchase data and visit history on your website. Insider's functions automatically collect some of this anonymous data, and use it to map out your website.

      Along with this anonymous data, attributes, events, and event parameters are as well obtained through the Insider Tag.

      Insider Object Integration

      As regards the personal data and custom data, you can implement the Insider Object Integration to share any kind of data you want Insider to collect.

      This object integration is similar to the data layer on tag managers and analytics tools. Through the objects in this integration, you can share any user-related information such as visited products, behavior, purchase history, and about the pages on your website.

      To implement this integration with Insider's advanced integration wizard, go to you panel and navigate to Components > Integrations > Insider Object Integration

      Mobile App

      Your mobile application can be a data source regarding the data Insider collects by default and the data you share with Insider through the integrations you implement on your application. 

      Insider collects any app-sourced data via Insider SDK Integration. This integration also enables us to collect attributes, events, and event parameters along with any custom data that you share.

      Insider's APIs

      Insider provides APIs that you can use to pass any data such as attributes and events from your server-side to Insider. You can share any online/offline data that you want to use for advanced segmentation and personalization from your CRM system, sales system, call center, loyal system, and many other applications.

      You can unify your online data that Insider collects with the offline data that you share via these APIs. For further, refer to API Reference.

      Uploading Static Segments

      You can upload static segments to set your segment features. For further, refer to Saved Segments.

      Your title goes here
      By uploading a data file, you confirm that users in the list have allowed their data to be collected and processed, and to be interacted with any Insider campaign.

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